It is important for content distribution business to use content protection technology,  also known as DRM: Digital Rights Management.

• Appropriate DRM technology ensures both the user's experience and the content providers profits

TranShare™ is a technology to secure content distribution developed by Toshiba

• TranShare™ supports basic DRM functions such as:
  • Copy protection, copy/move, rental model and domain management
• An SD Memory Card is utilized as secure storage
• TranShare™ supports separate delivery to enable flexible and various business models of content distribution
• CPRM function as a standard feature (CPRM: Content Protection for Recordable Media )
  • A DRM technology provided by Intel, IBM, Panasonic and Toshiba
  • Content can be securely stored in a specific SD Memory Card
  • Only CPRM compliant devices/software can access the CPRM protected content stored in the SD Memory Card

Key Advantages of TranShare™

• Encrypted Content can be stored on multiple playback Devices like a PC, TV, Tablet, eReader, Smartphone  etc
• The Key stored on an SD/microSD Card can enable any of those playback devices with an appropriate slot to decrypt the stored Content and show it to the end user
• Can optionally be used independently from a mobile network or internet connection
• The Key and encrypted content can also be stored on the same SD/microSD Card and inserted into a playback device without the need to store any data on it.
• Flexibility of how the content and the Key are delivered to customer e.g. normal store, online store, download, kiosk system, pre-loaded on devices or cards, etc

You can view a video presentation of TranShare™ introducing the system overview and application examples. * You need Adobe Flash Player to play the video.

TranShare™ Application Examples

• Pre-Installed Content with a Key on an SD-Card
• Content and Key on one SD-Card
• Online Content Accessed with a Key on an SD-Card

Pre-Installed Content with a Key on an SD-Card

• Encrypted content is stored on each device in advance
• Content Keys are stored on an SD memory card
• A user inserts the SD memory card into one of the devices and plays back the stored content

Content and Key on one SD-Card

• Content Keys are stored on an SD memory card in advance
• A user copies encrypted contents from archives to an SD memory card and plays it back
  • The user doesn't need to copy all the content, only what they want to play back at the moment
  • The copied content can be deleted.  If the user wants to use it again, the content will be copied again

Online Content Accessed with a Key on an SD-Card

• Only content keys are stored on the SD memory card
• A user inserts the SD memory card into a device
• The device receives encrypted content through the internet (through streaming or download) and plays the content back

Further Information

Products

• Low Density microSD Cards
• Eco-System: TranShare™

Markets

• eBooks
• Electronic Manuals
• Multi-Media Distribution
• Software Distribution

For more information and to request product literature please contact us.